I met Marielle a few months back, and when she told me about her idea for Job Journaling I knew it was genius! She explained to me that when she interviewed people (she works in human resources) she finds that they don’t often remember the best example for that all too familiar question: tell us how you best handled ‘x’ situation? The idea is that you can keep track of your career, wether you’re self-employed or an employee, record the highs, the lows and learn from them. I know I’ve often found myself wondering, now how did I deal with that issue again? It would be so easy if I had it recorded somewhere. If I had journaled it.
She wanted the brand to be about itself and not her, so though she’s a stylish fashion driven girl, that was simply not the vision for Job Journaling. Though it’s beneficial to mix personality with business, sometimes we need to think of our audience and goals and prioritize those over ourselves. And though we didn’t use a didone typeface (the preferred type style for most fashion magazines) for this logo, Marielle’s organized and clean personality definitely had an influence on this design.
She wanted it to be reminiscent of school notebooks, something you keep in your handbag and jot something down on so you won’t forget. We also added fun patterns for depth and a color palette where black will be the main player with bright accents. Though the patterns may not seem as important right now, they’re an investment into the future of her brand. Before we started on the design she answered a customized branding questionnaire where she told me her 12 month and five year goal, this was really helpful as we were able to design with those goals in mind.
So what do you think?
Photography from Death to the Stock Photo