Invitations: Jana + Eli

Client Feature, Design, Stationery, Weddings

JANA + ELI TOGETHERA little over a month ago my brother-in-law got married to his beautiful bride.  This is one of the weddings that I have probably been the most involved in, being a family member, bridesmaid (Seth was the best man), visual coordinator and of course, wedding invitation designer.  We all worked hard to make this wedding happen, from assembling countless of invitations to getting coffee and driving away with the bride and groom’s cake on our hood and it was so much fun.

When designing wedding invitations I ask all my clients about their engagement story, and ask them tell me if there are any icons, objects, or places that have real meaning in their relationship, for Jana & Eli it was the South Sister (where they got engaged). They wanted an invitation that would truly represent who they were, where they’d been and their wedding style: country vintage with a hint of modern and that’s how this design came along.

We followed that through with the decorations, using burlap as table runners, heirloom china, crystal and table cloths for the top table, Eli cut wood rounds for the center pieces, my mother-in-law used pretty sunflowers for the bouquets and our friend made chalkboard signs for directions.  Everybody got involved. Even my parents came out. And it was wonderful event.If you’re getting married in the near future, and would like visual direction and wonderfully designed invitations for your wedding, I’m currently booking for 2015 so get in touchPhotography by Victoria Carlson || See their engagement Story and Pictures

Invitation + JanaJana + Eli 0010Jana + Eli 0003 Top Table + Eli  Wedding PartyEli, Jana - Seth + I


Casual Vintage and Country Feel with Fun Dancing kinda Wedding

invitations, Mood Board, Weddings



Vacation time is over and it’s back to work… So excited to sit down and design beautiful wedding invitations for bride to be Emilee.  She had me at lace and deers, but then she went on to talk about homestyle food and dancing and I was head over heels in love with this wedding.  After she sent me her wedding invitation questionnaire I threw some images together to get the creative juices flowing and I love the tones and textures that we came up with.

She and her sweety will be tying the knot in a gorgeous barn in Southern Oregon in the spring of 2015 before making the big move to Texas.  This beautiful girl will be missed here in Central Oregon, so I feel privileged that I get to spend some extra time with her before she moves, let’s just hope she won’t become a longhorn fan 😉

If you are interested in my wedding invitation services, get in touch by filling in the form at the bottom of this page or by emailing me at!

New Studio Space

Design, Studio


If you follow me on Instagram you’ll know that Friday was studio move day!  A few weeks ago I decided that it was time to step it up a little and get a studio space.  While I I’ve loved working from home for the past two years, I’ve also realized that I need some separation that a 600sf home just doesn’t allow.  My new space located at Armature Bend (by the Old Iron Works District) in Bend, Oregon lets me spread, hang client work on the wall for critiquing and just gives me room to grow.  I’m excited for this new stage and just seeing where it goes.


For the time being I have my desk, shelf and Helmut Newton poster up (that has been with for the last five years and to three different countries), but I once I get it closer to what I want it to look like I’ll be posting more pics!

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The studio is open Thursday to Saturday and theres’a little shop where my fellow creatives sell their artwork, so if you’re in town come and see me.  We’re also right next to Sparrow Bakery so come and grab an Ocean Roll and say hello!

And if you’re interested in seeing what I do when not on instagram or blogging you can see my portfolio here

Middle picture by Tambi Lane 

Mood Board: Jana + Elisha

Design, Mood Board, Stationery, Weddings

Jana & Elisha: Designed by Heylen Thienes

In case it hadn’t been pretty obvious from this post, there’s a wedding happening.  & I’m so excited! Not only because I love the two people that are getting married, but because I love weddings and every little detail that goes into making weddings beautiful.  Of course, it’s a lot easier when it’s not your own and you’ve already been through the process.  It’s easier to make decisions and experience has taught you what’s really important, what you’ll remember and what you won’t, what you should delegate and to whom.

As a bridesmaid and graphic designer it’s my pleasure to have been entrusted with the wedding invitations, I mean, look at that mood board.  I seriously cannot wait to see what these babies end up looking like. Stay tuned for the after effects.

Enjoying My Obscurity + Passion Projects

Passion Project

HeylenThienes -Roar

This weekend, I realized three things: I need to enjoy my obscurity, I need to work on side projects to rekindle my love for design every now and again, and I need to make more things with my hands.

I’ve been reading ‘Steal Like an Artist’ by Austin Kleon, and in his ‘The Secret: Do good work and share with people’ chapter he talks about how we need to enjoy our obscurity and the freedom it allows us in doing whatever we want as there’s no pressure – leading to fun, random (side) projects, that inspire us to do other great things.  Being fairly new to the blogging world, I would say that yes, I’m definitely obscure, I don’t have thousands of readers and it’s mostly my friends and family that read this blog, which is great because those are the people that hold me most accountable.

But this sparked something  that led to the other two things that I realized. And I decided to go back to the thing that actually got me started in graphic design, the love of fashion magazines and collages, getting my hands dirty;  so I picked up my copy of Vogue from March 2012, grabbed my scissors and glue and took over the dining table. And you can see the results above and below. HeylenThienes-March While I don’t think I’m going to be the next collage artist, I did really enjoy doing this, and I specifically enjoyed the idea of being obscure, it had never occurred to me that I’m working on something so special,  what I do with my time and skills is unique and constantly growing and getting better; and even though my work is not famous and  sometimes it’s frustrating  to be ‘unknown’, it’s fun to be obscure and allow myself this freedom to grow naturally.

 Top: Illustration from a Manalo Blahnik ad, Bottom: Mila Kunis for Dior.

A Little Peek

Design, Mood Board

Heylen Thienes | Mood Board

Sometimes all we need is a little breakdown so we can pick ourselves up again and let that wave of inspiration regain strength. I realized that designing for myself is a tough affair, but also one of the most rewarding ones.

I’m so excited about this next stage for my little business and its visual identity… I mean, just look at that inspiration board, it makes my heart and my eyes leap with joy! I’m still working on the details and being the perfectionist I am, it may still take a while.. but the end is in sight and I cannot wait to share it with the world! More to come soon

Will Your Dreams Ever Come True?


On Monday morning I sat at my dining table feeling somewhat overwhelmed, looked at Seth and asked – do you ever wonder if your dreams will actually going to come true?

HeylenThienes - Will Your Dreams Ever Come True?

For the last two months I have been working on rebranding my graphic design business, I’ve decided to go from Victorious Media to Heylen Thienes Creative. After all, I am a team of one right now and want a more personable relationship with my clients.  I am still in the beginning of my freelance career and feel like working under my own name will help build a solid foundation for the future.

With that said, for the last two months I have been doing a lot of thinking and researching, from figuring out who my dream client is, to who I am as a business and how to blend my personal life with the professional, because the lines really are blurred sometimes!  And let me tell you that it is not easy.

When I started two months ago I really thought that by the end of February I would have it all figured out, but just like remodeling your home, it always takes longer.  I’m at a point where I know where it’s going, but coming up with the visuals for myself are proving to be a challenge – I’ve always heard that as designers we’re our own worst clients and it’s true. I have so many ideas and I don’t have anybody else to respond to but myself, which is probably why I’m finding it hard to nail the precise look I want.

But what I have come to realize this week (after a good night’s sleep), is that to make our dreams come true, it takes time and hard work, so while I feel like I’m going nowhere – I am actually working on making my dream come true.  Most the people I admire in the design community did not become who they are overnight, it happened over years, with time, patience and practice.

So here’s to working hard, putting the time in, and being patient as we make our dreams come true!

Photo by my amazing hubby on our trip to Miami earlier this year.