“Challenges are good”. That’s what I kept telling myself whilst designing this logo. I’ll be honest, halfway through this I felt like giving up, but I was committed so I couldn’t, and I’m glad I didn’t, because this logo has turned into one of my favourites so far (read why at the end of this post)!
Three of my friends are starting a coworking space for creatives here in Bend called The Wilds. It’s going to be amazing, a total industrial meets modern meets wilderness look that can only be achieved in the amazing space they scored. Right next to Goodlife Brewing Company and Backporch Coffee Roasters, and the best thing? It’s only a three minute walk from my house… now you know where to find me.
They wanted the logo to be a representation of their vision, it needed to feel handmade without being cliched or too trendy and it needed to be bold so that when their sign goes up people driving by would still be able to read it and recognize it. Because their name does not describe what they do we added a tagline describing exactly what The Wilds does, making clear for their audience and in turn being memorable.
What do you guys think?
I don’t just want to write about how amazing this logo is, I also want to be open about the learning process that goes with each project; so I want to share the two two big lessons I learnt during the course of this project and why at times I felt like giving up. First, you need to practice your design skills, so that when a project that demands those skills comes along, you’re ready and not spending your time looking up videos on how to best vectorize hand lettering. And two, I also learnt that regardless of who you’re designing for, friends, family, or somebody you’ve never met before, you need to honour your process. No exceptions made. You may think you know exactly what people want, but the truth is that even when you’ve discussed said project at great lengths with your bestest of friends, if it’s not on paper and proper research hasn’t been done, it’s going to be really hard to deliver something that really resonates with them and meets their vision. So do yourself a favour and honour your process regardless of you’re designing for.